27 Swiss innovation journalists founders should know in 2022
scroll south
Based on our daily work with media professionals, we have compiled a list of journalists who regularly report on Swiss startups.
What good is the bright idea if no one knows about it? Generating public attention is just as important as developing a scalable business model. Founders and entrepreneurs can achieve this through getting regular and positive coverage in the right media outlets. To increase your chances of getting published, read our 6 tips to write a powerful press release.
However, finding the right contact for your topic is often not that easy with the large media landscape of diverse business, tech, and startup media. In the following list, we present the 27 journalists startups should have on their radar in 2022. It should be noted: The list is not a ranking but sorted in alphabetical order. Of course, it also only represents an excerpt, and we welcome additions and tips.
Bardet Romain, RTS, @romain_bardet
Journalist - radio correspondent in the canton of Neuchâtel at RTS - Radio Télévision Suisse. He writes and talks about innovation, technology, startups in his articles and radios shows. He was the 2016 Payot Fellowship Winner issued by Médias Francophones Publics.
Bassin Aline, Le Temps, @BassinAline
A business journalist with a penchant for startups and the world of biotech and medtech. But she does not hesitate to leave these themes behind to focus on watchmaking and tourism. She has worked at the Centre for Research and Development (CSEM, in Neuchâtel) and at RTS.
Chavanne Yannick, NetzWoche, @y_chavanne
As a PR journalist (Swiss Association of Specialized Journalists), he focuses on digital transformation and corporate IT. He is also experienced in health, sustainable development, and science. For four years, he has given training courses on the different principles of effective writing, more specifically on the web.
Delaye Fabrice, Heidi News, @fabricedelaye
He has been following the world of science, technology, and startups for 25 years. Contributor to L'Hebdo and then Bilan after having been a correspondent for L'Agefi in the United States in association with the MIT Technology Review.
Elser Lukas, Limmataller Zeitung, @LukasElser
Editor at Limmataller Zeitung. He is a parliamentary and political reporter writing about decisions concerning entrepreneurship and the startup ecosystem.
Fritsche Daniel, NZZ, @Blitzsche
Head of Department Zurich, NZZ. Previously, he worked as an editor, moderator, and producer at Radio SRF's "Regionaljournal Zürich Schaffhausen." He began his career as an editor at the Zürichsee-Zeitung in the regional department.
Fuchs Helmut, Moneycab, @buddli
CEO at Moneycab with an MSc. in management and marketing. Helmut's favorite topics are ICT, startups, digital transformation, fintech, digitization, IoT, banking, and sustainability.
Gabbud Jean-Yves, Le Nouvelliste, @JeanYvesGabbud
Currently, journalist at the Nouvelliste, the daily newspaper of the French-speaking Valais. In 2021, he was appointed president of the newspaper's Society of Editors. Specializations: Valais politics, economy, agriculture, and innovation.
Team leader economy at St. Galler Tagblatt since 2001, he specializes in entrepreneurship, economy, and investments. Before this position, he has been a business editor in the same media company for five years. Cumulatively, he has been working for the St. Galler Tagblatt for 25 years.
Heiniger Bastien, Bilanz, @bsheiniger
The editor at Bilanz is interested in retail, eCommerce, logistics, digital business. He is passionate about researching complex topics and likes to write portraits, reports, and background stories. He is a member of investigativ.ch (research network Switzerland) and of the Club of Zurich business journalists.
Ianni Matteo, L'Agefi, @iannimat
Journalist at the daily business newspaper L'Agefi since 2016, where he covers topics such as banks, central banks, Geneva's financial center, macroeconomics, SMEs, general news, sports business, entrepreneurship, startups, and innovations.
Imfeld Nicola, Blick, @nicola_imfeld
As the business editor at Blick, he writes about markets, banking, crypto, airlines, space, international politics. He was a former U.S. correspondent with experience in print, online, and TV journalism.
Jaberg Samuel, SwissInfo, @samueljaberg
Journalist and deputy head of the three-language editorial team at swissinfo.ch (German, French, Italian). Previously with Teletext and rts.ch. Some of Samuel's highlights include Swiss politics, industry, watchmaking, and sustainability.
Kim Elisabeth, PME Magazine, profile on LinkedIn
As the deputy editor-in-chief for PME Magazine, Elisabeth manages the monthly magazine dedicated to entrepreneurs and executives in French-speaking Switzerland and special issues such as the TOP 100 Startups magazine. She writes articles, interviews, and surveys, in particular on French-speaking startups and education.
Klatt Steffen, Café Europe, profile on LinkedIn
He worked as an editor at the St. Galler Tagblatt and as a correspondent in the French-speaking part of Switzerland and at the EU and NATO in Brussels, where he experienced first-hand the high point of print journalism, before founding the news agency Café Europe in 2005. Steffen writes about swiss tech, innovations, and startups.
König Christian, FintechNews, @finanzprodukt
Founder of Fintech News Network. Financial products-professional (ETF, derivatives) with social media and online, content marketing expert know-how. He is a consultant for financial products issuers and fintech startups as well as a fintech mentor for StartupBootcamp.
Kyora Stefan, Startupticker, @stefkyo
Editor in Chief at startupticker.ch. Stefan is interested in innovation, startups, SME, and business ethics. He co-edited the Swiss Startup Radar and the Swiss Venture Capital Report, which are considered as the reference yearly analysis about the whole Swiss ecosystem. A must-have in your media database.
Luchetta Simone, SonntagZeitung, @SimLuchetta
Since the end of 2018, Simone has been working as a data journalist at the Sunday newspaper and the daily newspaper, which belong to the Tamedia media group of the TX Group. Before that, as a technology editor, she reported for many years on gadgets, games, computers, and the internet and how technology and digitization are changing society.
Mair Stefan, Handelszeitung, @stefan_mair
Stefan is the leader of the department management at the renowned newspaper Handelszeitung and responsible for the podcast “upbeat”, which was launched by Handelszeitung in the beginning of 2020. With the podcast, Handelszeitung is expanding its coverage of the Swiss startup scene. Weekly portraits of Swiss startup companies are being published on Spotify and iTunes.
Minetti Maurizio, Luzerner Zeitung, @der_mim
Maurizio is the head of the economy department at the Luzerner Zeitung. He has been working for almost seven years at the Luterner Zeitung covering startups, entrepreneurship, and the economy. Previously, he was a managing editor at inside-it.ch, the magazine for IT managers covering news, trends, and backgrounds of the Swiss and international informatics.
Mordrelle Elflamm, Finanz und Wirtschaft, @epadrig
Journalist specialized in startups, economy, and corporate finance working at Finanz und Wirtschaft since 2015. Previously he was global communication director of the Adecco Group. He graduated from the University of Oxford and the University of Zürich.
Perler Luca, Computerworld, @lucaperler
Editor at Computerworld/Neue Mediengesellschaft Zürich AG, which offers a large portfolio of specialist publications for IT customers, in print and online. He is also a media coach at MIKA - Management, Information and Communication Training. Luca specializes in writing about startups, technology, IT, ICT, and mobile. He graduated from the ZHAW.
Piguet Thierry, swisslicon-valley.ch, profile on LinkedIn
Thierrry is a blogger and coach in the art of speaking, who specializes in writing about startups, innovation, pitches, and presentation skills. Since 1995, he has been providing training in oral, behavioral, and relational communication, both in training centers in French-speaking Switzerland and in companies such as VSEs, SMEs, and multinationals.
Pöschl Fabien, 20 Minuten, profile on LinkedIn
As an editor at 20 Minuten, he specializes in startups, cybersecurity, software, and IoT. He was deputy editor-in-chief of CEtoday, and a regular contributor to swisscybersecurity.net. He previously also worked for Netzwoche and IT-Markt. He graduated from the University of Hamburg and ZHAW.
Schöen Eugène, startupticker, @eugen12
Editor and correspondent French-speaking Switzerland at Startupticker.ch. Eugène is passionate about entrepreneurship, and he writes about the Swiss innovation ecosystem. He previously contributed to the online promotion of Western Switzerland’s innovative players and worked as Innovaud‘s Community Manager.
Schüssler Matthias, Tagesanzeiger, @MrClicko
Matthias is a print editor for the digital section of the Tagesanzeiger and was in charge of the readers' advice section "Kummerbox." Member of the Tamedia editorial team, which supplies the Berner Zeitung, Bund, Landbote, and Basler Zeitung, among others. He is also a podcaster (Nerdfunk, Conspiracy Theory of the Week), video producer, radio host, blogger, and programmer.
Strassheim Isabelle, Berner Zeitung, @schnelleinsicht
Isabelle has been a business journalist at Tamedia since 2019. From Basel, she mainly covers the pharma, chemical, and logistics sectors for the Basler Zeitung. Previously, she was editor, partly in the function of the daily head of the department economy online and print for 20 Minuten. She also worked for two years as a business editor for the Aargauer Zeitung and eight years at Reuters as a consumer industry and logistics expert.
Bardet Romain, RTS, @romain_bardet
Journalist - radio correspondent in the canton of Neuchâtel at RTS - Radio Télévision Suisse. He writes and talks about innovation, technology, startups in his articles and radios shows. He was the 2016 Payot Fellowship Winner issued by Médias Francophones Publics.
Bassin Aline, Le Temps, @BassinAline
A business journalist with a penchant for startups and the world of biotech and medtech. But she does not hesitate to leave these themes behind to focus on watchmaking and tourism. She has worked at the Centre for Research and Development (CSEM, in Neuchâtel) and at RTS.
Chavanne Yannick, NetzWoche, @y_chavanne
As a PR journalist (Swiss Association of Specialized Journalists), he focuses on digital transformation and corporate IT. He is also experienced in health, sustainable development, and science. For four years, he has given training courses on the different principles of effective writing, more specifically on the web.
Delaye Fabrice, Heidi News, @fabricedelaye
He has been following the world of science, technology, and startups for 25 years. Contributor to L'Hebdo and then Bilan after having been a correspondent for L'Agefi in the United States in association with the MIT Technology Review.
Elser Lukas, Limmataller Zeitung, @LukasElser
Editor at Limmataller Zeitung. He is a parliamentary and political reporter writing about decisions concerning entrepreneurship and the startup ecosystem.
Fritsche Daniel, NZZ, @Blitzsche
Head of Department Zurich, NZZ. Previously, he worked as an editor, moderator, and producer at Radio SRF's "Regionaljournal Zürich Schaffhausen." He began his career as an editor at the Zürichsee-Zeitung in the regional department.
Fuchs Helmut, Moneycab, @buddli
CEO at Moneycab with an MSc. in management and marketing. Helmut's favorite topics are ICT, startups, digital transformation, fintech, digitization, IoT, banking, and sustainability.
Gabbud Jean-Yves, Le Nouvelliste, @JeanYvesGabbud
Currently, journalist at the Nouvelliste, the daily newspaper of the French-speaking Valais. In 2021, he was appointed president of the newspaper's Society of Editors. Specializations: Valais politics, economy, agriculture, and innovation.
Griesser Kym Thomas, St. Galler Tagblatt, profile on LinkedInLe premier bateau 0 émission de l'entreprise valaisanne MobyFly sera visible ce printemps... avant de voguer pour les JO de Paris 2024.#bateau #valais #Paris2024 @lenouvelliste https://t.co/2K9HnhDquK
— Jean-Yves Gabbud (@JeanYvesGabbud) February 7, 2022
Team leader economy at St. Galler Tagblatt since 2001, he specializes in entrepreneurship, economy, and investments. Before this position, he has been a business editor in the same media company for five years. Cumulatively, he has been working for the St. Galler Tagblatt for 25 years.
Heiniger Bastien, Bilanz, @bsheiniger
The editor at Bilanz is interested in retail, eCommerce, logistics, digital business. He is passionate about researching complex topics and likes to write portraits, reports, and background stories. He is a member of investigativ.ch (research network Switzerland) and of the Club of Zurich business journalists.
Ianni Matteo, L'Agefi, @iannimat
Journalist at the daily business newspaper L'Agefi since 2016, where he covers topics such as banks, central banks, Geneva's financial center, macroeconomics, SMEs, general news, sports business, entrepreneurship, startups, and innovations.
Imfeld Nicola, Blick, @nicola_imfeld
As the business editor at Blick, he writes about markets, banking, crypto, airlines, space, international politics. He was a former U.S. correspondent with experience in print, online, and TV journalism.
Jaberg Samuel, SwissInfo, @samueljaberg
Journalist and deputy head of the three-language editorial team at swissinfo.ch (German, French, Italian). Previously with Teletext and rts.ch. Some of Samuel's highlights include Swiss politics, industry, watchmaking, and sustainability.
Kim Elisabeth, PME Magazine, profile on LinkedIn
As the deputy editor-in-chief for PME Magazine, Elisabeth manages the monthly magazine dedicated to entrepreneurs and executives in French-speaking Switzerland and special issues such as the TOP 100 Startups magazine. She writes articles, interviews, and surveys, in particular on French-speaking startups and education.
Klatt Steffen, Café Europe, profile on LinkedIn
He worked as an editor at the St. Galler Tagblatt and as a correspondent in the French-speaking part of Switzerland and at the EU and NATO in Brussels, where he experienced first-hand the high point of print journalism, before founding the news agency Café Europe in 2005. Steffen writes about swiss tech, innovations, and startups.
König Christian, FintechNews, @finanzprodukt
Founder of Fintech News Network. Financial products-professional (ETF, derivatives) with social media and online, content marketing expert know-how. He is a consultant for financial products issuers and fintech startups as well as a fintech mentor for StartupBootcamp.
Kyora Stefan, Startupticker, @stefkyo
Editor in Chief at startupticker.ch. Stefan is interested in innovation, startups, SME, and business ethics. He co-edited the Swiss Startup Radar and the Swiss Venture Capital Report, which are considered as the reference yearly analysis about the whole Swiss ecosystem. A must-have in your media database.
Luchetta Simone, SonntagZeitung, @SimLuchetta
Since the end of 2018, Simone has been working as a data journalist at the Sunday newspaper and the daily newspaper, which belong to the Tamedia media group of the TX Group. Before that, as a technology editor, she reported for many years on gadgets, games, computers, and the internet and how technology and digitization are changing society.
Einsatz von Gesichtserkennungstechnologie – darüber müssen wir sprechen https://t.co/XJchSQqIHl
— Simone Luchetta (@SimLuchetta) September 7, 2021
Mair Stefan, Handelszeitung, @stefan_mair
Stefan is the leader of the department management at the renowned newspaper Handelszeitung and responsible for the podcast “upbeat”, which was launched by Handelszeitung in the beginning of 2020. With the podcast, Handelszeitung is expanding its coverage of the Swiss startup scene. Weekly portraits of Swiss startup companies are being published on Spotify and iTunes.
Minetti Maurizio, Luzerner Zeitung, @der_mim
Maurizio is the head of the economy department at the Luzerner Zeitung. He has been working for almost seven years at the Luterner Zeitung covering startups, entrepreneurship, and the economy. Previously, he was a managing editor at inside-it.ch, the magazine for IT managers covering news, trends, and backgrounds of the Swiss and international informatics.
Mordrelle Elflamm, Finanz und Wirtschaft, @epadrig
Journalist specialized in startups, economy, and corporate finance working at Finanz und Wirtschaft since 2015. Previously he was global communication director of the Adecco Group. He graduated from the University of Oxford and the University of Zürich.
Perler Luca, Computerworld, @lucaperler
Editor at Computerworld/Neue Mediengesellschaft Zürich AG, which offers a large portfolio of specialist publications for IT customers, in print and online. He is also a media coach at MIKA - Management, Information and Communication Training. Luca specializes in writing about startups, technology, IT, ICT, and mobile. He graduated from the ZHAW.
Piguet Thierry, swisslicon-valley.ch, profile on LinkedIn
Thierrry is a blogger and coach in the art of speaking, who specializes in writing about startups, innovation, pitches, and presentation skills. Since 1995, he has been providing training in oral, behavioral, and relational communication, both in training centers in French-speaking Switzerland and in companies such as VSEs, SMEs, and multinationals.
Pöschl Fabien, 20 Minuten, profile on LinkedIn
As an editor at 20 Minuten, he specializes in startups, cybersecurity, software, and IoT. He was deputy editor-in-chief of CEtoday, and a regular contributor to swisscybersecurity.net. He previously also worked for Netzwoche and IT-Markt. He graduated from the University of Hamburg and ZHAW.
Schöen Eugène, startupticker, @eugen12
Editor and correspondent French-speaking Switzerland at Startupticker.ch. Eugène is passionate about entrepreneurship, and he writes about the Swiss innovation ecosystem. He previously contributed to the online promotion of Western Switzerland’s innovative players and worked as Innovaud‘s Community Manager.
Schüssler Matthias, Tagesanzeiger, @MrClicko
Matthias is a print editor for the digital section of the Tagesanzeiger and was in charge of the readers' advice section "Kummerbox." Member of the Tamedia editorial team, which supplies the Berner Zeitung, Bund, Landbote, and Basler Zeitung, among others. He is also a podcaster (Nerdfunk, Conspiracy Theory of the Week), video producer, radio host, blogger, and programmer.
Strassheim Isabelle, Berner Zeitung, @schnelleinsicht
Isabelle has been a business journalist at Tamedia since 2019. From Basel, she mainly covers the pharma, chemical, and logistics sectors for the Basler Zeitung. Previously, she was editor, partly in the function of the daily head of the department economy online and print for 20 Minuten. She also worked for two years as a business editor for the Aargauer Zeitung and eight years at Reuters as a consumer industry and logistics expert.
