Backbone Raises a CHF 1.7m Seed Round led by Wingman Ventures

28.02.2020 10:06, Nicolas Briner

Geneva-based Backbone offers an on-demand service of professional photographers, with the vision to simplify and make accessible the production of premium visual content. They now plan to expand internationally and to further develop their technology.

While building an Art gallery project, Innosuisse alumni and Backbone’s co-founders, Antoine Tomasini, Federico Leis and Dorian de Vinck, realized the difficulty to book a photographer in a business context. “It is a market dominated by independent photographers with different working methods, different styles and quality, and different prices. The guarantees are limited and you don’t want to make the mistake of booking the wrong photographer for your event.” says Dorian de Vinck, co-founder and CEO. Backbone solves it by vetting professional photographers on its platform and offering best in class services. It takes one minute to book a photoshoot on their online platform and the visuals are delivered within 48 hours.

This funding round will speed up the growth in Europe and bring new technology solutions to Backbone’s client and photographer community. Alex Stöckl, from Wingman Ventures, explains why they decided to invest in Backbone: “Dorian and his team have proven that their solution leads to high customer satisfaction on both sides of the marketplace as both clients and photographers benefit significantly. At Wingman Ventures we very much believe that Backbone will be able to become a globally leading platform for anyone seeking premium visuals in real estate, eCommerce and corporate events.“

Congratulations to the whole team on this great achievement!

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