Contactify gets acquired by Mesoneer to enhance Customer Engagement Software and digital business cards offerings
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The start-up contactify, a leading innovator in Software-as-a-Service for the B2B sector, got acquired by software manufacturer mesoneer. Contactify's Co-founders will continue to lead the company, benefiting from mesoneer's resources and development capabilities. The acquisition is expected to drive significant synergy and growth, opening new opportunities for companies and their customers.
Contactify's Co-founders: Lars and David Sager
The founders Lars Sager and David Sager will remain part of the shareholder group with minority stakes and will continue to lead the company as managing directors in the upcoming growth phase. In addition to the expansion of the product range, mesoneer will realize significant synergy effects, for example by allowing contactify to draw on mesoneer's development capacities.
"We are pleased to integrate new innovative products into our offering with contactify and at the same time identify new potential customers for our existing solutions," says Patrick Brazzale, CEO of mesoneer. After all, in the few years of its existence, contactify has established itself as a leading innovation driver in the field of customer engagement and has already been able to win over 80 companies, some of them well-known, as customers. Brazzale sees further synergies in the area of software development: "The cooperation between our new subsidiary and our development sites in Vietnam brings us expanded technology know-how and additional power," says Brazzale. Lars Sager, co-founder of contactify, is also convinced of the acquisition’s synergy potential: "On the one hand, we can professionalize our appearance and our marketing processes and, thanks to mesoneer's developer pool and project services, bring our products to market faster in the future, expand our sales opportunities and, at the same time, offer our existing customers additional added value with products and services from mesoneer."
At the same time as the acquisition, the two companies are announcing "spaices," a new product from contactify. spaices is a so-called Digital Sales Room that is designed to optimize the B2B sales process and completely redesign the customer journey by creating customized microsites for individual customers or customer groups. These highly personalized microsites are targeted to the specific needs of the customer. The product thus provides relevant contact person details, files, videos and much more in an aesthetically pleasing user interface. In addition, spaices allows purchasing teams to edit landing pages as well, making it easier to market the product when selling internally. spaices also provides the ability to effortlessly share updates and news with the customer via push notifications, generating valuable analytics about customer interest and behavior. In the long term, contactify sees the opportunity to automate the content flow on these hyper-personalized landing pages through the use of artificial intelligence, further increasing efficiency. With the launch of spaices, contactify is setting new standards in the B2B customer journey, enabling sales and marketing teams to do their jobs more efficiently and effectively.
Contactify participated in the Venture Challenge at ETH. "Venture Challenge at ETH served as an accelerator for my early stage project with contactfiy. Amidst a dynamic entrepreneurial atmosphere, my concept matured, shaped by seasoned advice, intense workshops, and critical pitches. I entered with a budding idea and left with a polished, ready-to-launch business plan," said Lars Sager, Co-founder of Contactify.