EUR21 million for 4screen to expand in-car driver interaction platform globally
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Munich-based startup 4screen has secured EUR 21 million in Series A funding to accelerate its international rollout. The company has developed a platform that enables real-time interactions between drivers and brands directly through the car screen, using proprietary access to in-car data.
Founded in 2020 by three former BMW digital specialists, 4screen operates the world's first business-to-driver interaction platform. The technology allows brands to engage with drivers in real time by leveraging car sensor data—such as location, engine type, or fuel and charge levels—to deliver context-based promotions and recommendations. For example, drivers might receive notifications about nearby parking, restaurants, or fueling stations tailored to their needs and location.4screen's system is embedded into vehicles and works across OEM touchpoints, supporting models dating back to 2018. This backward compatibility enables zero marginal cost scaling across millions of cars already on the road. The platform is currently integrated with models from Audi, Skoda, and Mercedes-Benz and is used by millions of drivers across Europe.
With over 60 global consumer brands already on the platform—including Shell and McDonald's—4screen plans to expand into new markets in the EU and North America. The company is positioning itself to capitalize on what it sees as one of the last untapped digital advertising channels: the connected vehicle. As the number of connected cars continues to rise, 4screen aims to become the go-to platform for in-car marketing in an industry projected to exceed €300 billion in value by 2030.
The startup participated in Venture Leaders Mobile. "The roadshow is a strategic step to open doors, meet investors, and explore new opportunities that pushes business development forward," highlighted Fabian Beste, CO-Founder and CEO of 4screen.
4screen team
