Foodetective raises USD 5.5 million in a seed round

16.11.2022 14:15, Morgane Ghilardi

The funding allows the company to further develop its technology and expand its development team. Following the opening of its API, Foodetective is currently developing Intelligence, an advanced feature that will allow merchants in the food and beverage sector to leverage data to increase efficiency, among other things. The startup participated in the Venture Leaders program and was named one of 2022's TOP 100 Swiss Startups.

Launched in 2019, Foodetective is building an all-in-one platform and unified API to help merchants manage, aggregate, and automate their tech stack and operations from a single interface, including third-party integrations. Today, the company announced that it raised a USD 5.5 million seed round led by Prediction Capital with the participation of 4SeeVentures & Angels including Reckitt CIO Filippo Catalano, Serge Schoen former Louis Dreyfus CEO, Luigi Matrone, and Eugenio Cassiano. 

Lifelong friends and co-founders Andrea Tassistro and Edouard Thimon saw the increasing demand for digital tools in the food and beverage industry. Merchants use an average of 18 discrete applications to manage their businesses; the use of different tools leaves managers with the challenge of decentralized operations and fragmented data. The founders saw a solution in the implementation of a unifying operating system and API.

Merchants can connect their systems and tools through a click-and-connect Integration Hub, which currently offers +250 integrations. The data is centralized and accessible via an analytics dashboard; it equips merchants with precise insights to seamlessly manage their operations, including reviews, orders, reservations, suppliers, stocks, marketing, and much more. 

Only 12% of companies leverage the power of data. Thanks to actionable insights and notifications, Intelligence offers a new way of making informed decisions, decreasing admin time while increasing revenue. Businesses that use analytics can boost their profits by 8% to 10%. Intelligence's features include personalized data-based notifications; direct access to partner integrations and promotional offers; and updates on regulations and policies related to world events.

With the funding, the company will develop its technology with the implementation of machine learning algorithms and expand its IT team. This development aligns with the company’s Open API announcement and grants further value to the adjacent business app. Foodetective will soon turn five years and is now on the road to becoming the most relevant online Infrastructure & Intelligence of the merchant industry. 

Foodetective was chosen to join the Swiss National Startup Team as a Venture Leader Technology in 2021. The program takes entrepreneurs on a roadshow in Silicon Valley, where they interact with industry experts and investors. In 2022, the company was named a TOP 100 Swiss Startup by a panel of experts and investors.


Foodetective's executive team (from left to right): Maxence Lovato (CPO), Edouard Thimon (COO), Andrea Tassistro (CEO), Antoine Schaller (CTO), and Verónica Stacey (CMO)