GetYourGuide reaches profitability and nears €1 billion in revenue

21.10.2025 18:05, Rita Longobardi

GetYourGuide, the Berlin-based platform connecting travelers with guided experiences worldwide, has reached profitability on an adjusted EBITDA basis, with revenue approaching €1 billion over the past 12 months. The result points to strong demand for curated travel experiences and the scalability of the company’s business model.

For 16 years, GetYourGuide has worked to make experiences central to travel. “When we started GetYourGuide, experiences were completely overlooked,” the company’s leadership recalls. “I’d spend 10 minutes explaining what we do, only to receive puzzled looks: ‘You’re selling tours? Tickets? Sounds hard. Sounds small.”

The past year has shown how much this has changed. In Q3 2025 alone, GetYourGuide reported a 30% year-over-year increase in gross merchandise value (GMV) and 10 million booked experiences, setting new records.

The company credits its growth to the human side of travel. In an era dominated by AI, the quality of guides remains the top predictor of memorable experiences.

Ranked among the Top100 Swiss Startups and participant in Venture Leaders Technology, GetYourGuide continues to expand partnerships with iconic attractions like The Museum of Modern Art, the Burj Khalifa, and Sagrada Familia, alongside innovative operators such as Insider Tours, Urban Saunters, and OceanAir.

With profitability on an adjusted EBITDA basis secured and bookings growing, GetYourGuide is well-positioned for its next stage. As leadership puts it: “Sixteen years of hard work proves experiences are where growth is—and the next lap is just beginning.”


GetYourGuide co-founders: Tao Tao, Martin Sieber, Johannes Reck & Tobias Rein