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"Innovation is a people’s business" — Interview with Sebastien Hug of the Innovation Office at UNIBE

18.08.2022 16:45, Tracy Woodley

During the summer months, we ask people who stimulate the Swiss startup ecosystem to provide the Venturelab community with food for thought, inspiration, and recommendations. For this year's Summer Series, we’ll be interviewing personnel from the country's leading higher education institutions about the diverse and unique programs available to support rising entrepreneurs across Switzerland. This week, we speak to Sebastien Hug of the Innovation Office at the University of Bern.

Name: Sebastien Hug
Job title: Head of the Innovation Office, University of Bern
City: Bern
What I do: I help entrepreneurial scientists and students succeed with their innovation projects.  

How would you summarize the mission of the Innovation Office? 
We are the central point of contact for all questions related to innovation and entrepreneurship at the University of Bern and the Inselspital, Bern University Hospital. 

Our mission is to support entrepreneurial scientists and students at an early stage; To foster a culture of innovation and entrepreneurship; And to proactively position the university in Switzerland’s innovation and startup ecosystem.   

What are the main programs/resources offered by the Innovation Office?
We offer advice to anyone with an idea, on how to further develop and sharpen their idea and inform the about the appropriate support instruments. In particular, we advise researchers with an innovation project on Innosuisse and other Innovation-related funding schemes and provide feedback on their proposals. 

Most importantly, we also offer our own funding program, the UNIBE Venture Fellowship. The fellowship supports four young researchers every year with a non-dilutive grant worth CHF 100,000, allowing them to further develop their research to a proof-of-concept stage. 

Lastly, we connect our community with the larger Bernese and Swiss startup ecosystem and enhance the visibility of UNIBE spinoffs. 

Who are the people behind the Innovation Office? What makes you all excited about supporting entrepreneurs? 
We’re a team of five people, with a diverse set of backgrounds in Medtech, physics, chemistry, life sciences, business, communication, humanities, and public policy, with lots of industry and international experience. We’re all passionate about helping entrepreneurially-minded students and researchers take their idea to the next step and making a positive impact on society by better translating the enormous potential of academic knowledge into innovative solutions. 

How can startup founders best benefit from the support of the Innovation Office?
We all love to drink coffee! So, our advice is to simply contact us by e-mail, phone, or social media (such as LinkedIn) and we’ll arrange for a meeting over coffee, during which we’ll determine how we best can help you with your specific needs. 
 
Could you please share two or three success stories from UNIBE that you are especially proud of? 
The University of Bern has several success stories. Most recently, Alveolix, a spinoff from the ARTORG Center for Biomedical Engineering Research that develops a lung-on-chip technology, has been awarded the Swiss Medtech Award in 2022. Last year, Arctos Medical, which came out of the Institute of Physiology, was acquired by Novartis. Synendos Therapeutics, which develops novel therapies in neuropsychiatric disorders and is a result of a successful technology transfer coming out of the NCCR Transcure, is yet another success story. 

What are the key strengths of UNIBE that make it a great place for entrepreneurs? 
Over the last decade, the Canton of Bern, together with the University of Bern and the Inselspital have invested heavily in the vision of being the leading location for innovation in medicine and medtech. The Swiss Institute for Translational and Entrepreneurial Medicine (Sitem-insel) is a testament to this vision. That said, the University has further key strengths with lots of potential for innovation and entrepreneurial minds in biotech & life sciences, space technologies, digital education, physics, online psychology, and sports, among others. 



Which fields of technology are the startups from UNIBE especially strong in? 
As mentioned, the medtech location in Bern builds on a long tradition of bridging medical needs and innovative solutions. The proximity of the Bern University Hospital to the University of Bern and UNIBE’s strengths in the life sciences has led to many startups in the medtech and biotech fields. In fact, since the initiation of the Swiss Medtech Award (previously known as CTI Medtech Award) in 2005, Bern has produced six winning medtech startups, more than any other university in Switzerland. Most of them are a spinoff of the ARTORG. 

Can you share a surprising moment observed during your work at the Innovation Office and what you learned from it? 
Not really a surprise, but my first ten months at the Innovation Office confirmed: Innovation is a people’s business. The success of a startup project depends to a large degree on how social networks are being navigated, how entrepreneurs communicate, how they build a team, how resilient they are, and how they deal with conflict. 

Which book would you recommend as a must-read for any aspiring entrepreneur?
The success of entrepreneurs depends a lot on your ability to connect with others and develop a strong social network. Give and Take by Adam Grant is a book that I can recommend not only to entrepreneurs but to anyone who works collaboratively and believes in the positive and productive force of giving— rather than taking—  in his or her daily interactions with others.

What is a piece of key advice that you’d like to share with every new founder? 
Surround yourself with the right people, who share the same values as you, and complement your expertise, skills, and network. 

Finally, what is your vision/prediction for the startup community in Switzerland?
The Swiss startup ecosystem has matured a lot over the last 20 years, with a concentration of startups in Zurich, the Lake Geneva Area, and Basel. Going forward, I believe that other local ecosystems such as Bern, Ticino, or Valais will grow stronger and offer an interesting alternative to the established hubs.  

Anything else you’d like our readers to know?
Things are happening in the Bernese startup ecosystem! 

Available support for UNIBE spin-offs:  
Innovation Office of the University of Bern
Entrepreneurship Center
Sitem Startup Club
Be-Advanced Startup Support  
Bern Economic Development Agency
Venture Kick
Innosuisse Start-up Trainings 

Connect with and follow UNIBE:
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