Selma Finance receives funding for AI-driven retirement planning

06.03.2026 14:17, Rita Longobardi

Zurich-based FinTech Selma Finance has received new funding from the Zug-based investment club Unita Capital Group. The capital will support the development of AI-driven financial advice and new services for retirees.

According to projections, around 788,000 people are expected to reach retirement age in Switzerland between 2023 and 2029, an average of about 110,000 per year. Around 60% of them withdraw at least part of their pension fund savings as a lump sum. Many retirees, therefore face the challenge of structuring their capital to balance returns and financial security. Traditional bank advisory services are often perceived as costly or accessible mainly to individuals with larger assets.

Founded in 2016, the Venture Leaders Fintech participant Selma Finance offers a wealth management app designed for long-term investors. The platform automatically manages users’ assets through diversified portfolios, primarily using index-based funds such as ETFs. The automated portfolio management is complemented by personalised financial advice supported by artificial intelligence.

The company is now increasing its focus on the “golden ager” segment. To support this strategy, Unita Capital Group joined as an investor at the end of 2025 with a six-figure investment. The funding will be used to develop new offerings for retirees and further improve Selma Finance’s AI-based advisory processes.

"The Venture Leaders program, and especially the direct exchange with founders and investors fundamentally sharpened our mindset. It helped us refine our investor story, stress-test our pitch, and focus on what truly matters, which directly contributed to closing this round," highlighted Patrick Schär, founder of Selma and Venture Leaders Fintech 2025 Team Captain.