Swiss Post acquires majority stake in Bring! Labs

16.09.2021 13:21, Isabelle Mitchell

The shopping app Bring! and the leaflet app Profital are joining forces to shape the future of shopping. As of September 15, 2021, Swiss Post will increase its stake and thus acquire a majority stake in Bring! Labs AG. Bring! was one of the TOP 100 Swiss Startups from 2018 to 2020, and it was among the TOP 25 Swiss Scale-ups in 2021.

Today is a big day for the shopping app Bring! and the digital brochures app Profital. After working together very successfully as partners for the past three years, the two companies are entering a new phase: Bring! and Profital are joining forces as one team to drive the future of shopping together.

Swiss Post increases stake in Bring! Labs AG
As a basis for the merger of the Swiss companies Bring! and Profital, Swiss Post (owner of Profital) increased its existing stake on September 15, 2021, and acquired a majority stake in Bring! Labs AG. Bring! Labs AG will continue to be run as an independent company by Bring! founders Marco Cerqui and Sandro Strebel and will be joined by Profital’s managing director Raphael Thommen.

Swiss Post had already invested in the Series-B of Bring! via Swiss Post Ventures in April 2020. “Working with the entire Swiss Post Ventures team helped us to better leverage the synergies between Swiss Post, Profital, and Bring! and, thus, build the trust for this step,” said Marco Cerqui, founder of Bring!. “We would like to express the biggest thanks and respect to the entire Bring! team as well as to Raphael Thommen and the entire Profital team,” he continued. 


About Bring! and Profital 
Bring! Labs AG was founded in Switzerland in 2015 and employs over 30 people. Bring! is Europe’s largest shopping list app and has won the Google Play “Editors’ Choice” award several times and is recommended as “App of the Day” by Apple App Store. Bring! was one of the TOP 100 Swiss Startups from 2018 to 2020, and it was among the TOP 25 Swiss Scale-ups in 2021.
In the Profital app and on profital.ch, users can find brochures, offers & store information from more than 100 retailers as well as brand manufacturers (FMCG). Every month, more than 450,000 Swiss consumers plan their purchases with Profital, reading more than 4 million digital brochures. Profital was founded in 2017 as a corporate startup of Swiss Post and has since been operating under the umbrella of the Group company DirectMail Company AG.