09.10.2017 09:00, Tsering Ngorkhangsar
We are living in a digital world - it's about time for online startups to conquer the market. Check out the TOP 5 best online startup of Switzerland.
Selfnation (rank 12) sells tailor-made jeans and chinos for men and women through its online store. To ensure that the items of clothing actually fit, clever algorithms have been developed at ETH Zurich. The result: product return rates that other online clothes retailers can only dream of. ‘Only about 10% of our customers cancel their order or need to have their jeans altered,’ says CEO Andreas Guggenbühl. An impressive figure, considering that return rates of more than 50% are common in the industry. It also saves the company money. And in comparison with conventional clothes retailers, the startup enjoys the advantage of not having to store its products, something that would be very expensive, as Guggenbühl is well aware. It’s therefore no surprise to hear the CEO say: ‘Our operating figures and cash flow are looking really good.’ Selfnation’s announced intention to continue its growth was supported by a successful financing round in the first half of the year. The company also expanded into the UK market this spring. ‘And for the autumn, we are planning the most important product range expansion in the company’s history,’ says Guggenbühl.
TEXT: Journalistenbüro Niedermann