Venture leaders South Africa alumnus awarded at the 2017 POPAI awards

06.02.2018 00:00, Gianmaria Sbetta

On the 31st of January 2018, Onyx Display Media scored a double at the lavish dinner POPAI awards ceremony held at the beautiful Maslow Hotel, Sandton, Johannesburg. They won in both the Best in-Store Promotions as well as the grand award of the evening: “Innovation of the Year”, respectively.

Onyx Display Media, venture leaders South Africa alumnus, is a revolutionary transparent digital signage solution that is patented and may be retro-fitted to any cooler, horizontal freezer and may even stand completely alone. Onyx-Glass allows for full HD images to be displayed, whilst simultaneously giving transparency (enabling customers to see the physical product at the same time). Onyx has developed specialised proprietary software that allows for this to be achieved and managed from a central point – to anywhere in the world. The bouquet of custom built applications will take interaction at the point of purchase to a whole new level.  Onyx-Glass even learns about the customer facing it and will trigger content based on audience profiles - ensuring that the right content reaches the appropriate audience - every time.

Onyx Display Media has shared their expertise and work on the world stage. In 2014 they were selected by Intel as one of four global disruptive technologies and were selected to showcase their ground-breaking solution, on the Intel stand at Venditalia 2014 in Milan. The company is now focusing on growth and sustained market expansion. Its technology is already on the Australian market and will be entering the UK Market in the coming months.

ABOUT THE POPAI AWARDS:

POPAI is a global organization that celebrates amazing executions in point-of-purchase advertising displays and in-store communication, it has multiple hubs across the world and last week, South Africa hosted its leg of the awards. POPAI SA Awards recognised excellence in point-of-purchase advertising displays and in-store communication activity produced and placed in South Africa.