Wecheer secures USD 1.7 Million to advance real-time sales digitization

27.03.2025 10:29, Rita Longobardi

Lausanne-based Wecheer, a provider of trade management solutions for the consumer-packaged goods (CPG) industry, has raised USD 1.7 Million in a Pre-Series A investment from IM Ventures. The funding will support the company's expansion in real-time sales digitization as it continues negotiations for its Series A round.

Wecheer offers an end-to-end trade management platform designed to enhance the effectiveness of third-party distribution networks for CPG brands. The company's technology enables brands to track real-time sales, gain data-driven insights, and leverage AI-driven solutions to optimize operations. Using QR codes and smart bottle openers, Wecheer facilitates seamless campaign onboarding and staff rewards, improving return on investment for its clients. Major global brands, including Coca-Cola, Mars Wrigley, PepsiCo, Pernod Ricard, and Kellenova, have integrated Wecheer's technology across 13 countries. With over 40% year-on-year growth, the company aims to expand its reach further.

The newly secured funding will enable Wecheer to refine its real-time sales digitization tools, addressing challenges CPG brands face that lack direct control over their points of sale. By providing comprehensive sales cycle visibility and optimizing trade incentives, Wecheer is positioning itself for continued growth in the sector. The investment from IM Ventures underscores confidence in Wecheer’s approach and long-term potential in the market.


Wecheers Co-Founders CEO Karim Choueiri and Aurèle de Bosset