milKit raises CHF 1.5 million to expand its business and strengthen brand awareness 

25.10.2021 16:00, Isabelle Mitchell

A growth financing of the amount of CHF 1.5 million has been implemented through a capital increase so that milKit can capitalize on its momentum and brand awareness can be further expanded. The growth of tubeless technology will remain high in the coming years, thanks to its application in the road bike sector and mountain bikes, and milKit is on the way to becoming the new standard for this technology. The financing round was carried out in cooperation with Transaction Partner AG, and an experienced lead investor was found in the investor consortium Fortyone. milKit was both a Venture Kick winner and a Venture Leader in 2015. 

Growth financing round at the right moment: Since entering the market six years ago, Sport Components AG has steadily expanded its range of products to simplify the installation and maintenance of tubeless bicycle tires, all sold under the milKit brand. The company has positioned itself internationally as a manufacturer of highly innovative products of the highest quality. Thanks to production in Europe, milKit products were available even during the Covid-19 crisis and sales have more than doubled in each of the past years. 

After the successful crowdfunding campaigns for the launch of the revolutionary valve system and the tubeless booster, winning the Eurobike Award 2019, and the victory in the sealant test in Mountainbike Magazin at the end of 2020, the successful financing round is another highlight in the steep rise of the Swiss innovation specialists.

Additional know-how and network on the Board of Directors
Sport Components AG has also strengthened its Board of Directors and brought on two experienced industry experts. As former EVP at Bell and Giro, GM at GT Bicycles and President at Spyder Ski Apparel, Cees de Witte brings decades of industry experience and a large network, including in the areas of M&A and fundraising. In addition, Philipp Sauber, one of Switzerland's leading marketing and digitalization experts, has been recruited to further deepen the focus on digital organization and sales. 


The new Board of Directors of Sport Components AG (from left to right): Philipp Sauber, Peter Ruckstuhl, Pius Kobler, and Cees de Witte