In order to stay competitive, online shops need to better attract, engage and convert their visitors using data-science and automation. Giants like Amazon or Zalando have entire teams developing these technologies in-house. Unfortunately, hiring data scientists and developers to build such features involve high costs and long development times which very few shops can afford (among millions of existing online shops). TasteHit is a Software-as-a-Service user engagement platform for modernizing existing online shops. It provides online merchants with a suite of data-driven user experience tools to increase the performance of their shops. It is installed in 10 minutes by any non-technical person and increases the shop’s conversion rate by up to 20%. TasteHit's customers include niche retailers, specialized marketplaces and famous fashion brands.