uniqFEED closes multi-million C-Series to drive commercial growth and innovation in the expanding virtual advertising sector

24.10.2022 07:05, Morgane Ghilardi

Zurich-based virtual advertising technology company uniqFEED AG today announced the closing of its C-Series funding round. The multi-million investment will enable the Swiss firm to take full advantage of the momentum in the virtual advertising sector, as it enters the next phase of its journey toward scale deployment. The round was fully subscribed by a single investor: Patinex AG, a Swiss-based private investment company. uniqFEED was named one of the TOP 100 Swiss Startups in 2019.

Founded in 2015, uniqFEED is a Zurich-based sports tech company that provides virtual advertising solutions for sports rights holders. Using the power of computer vision technology, and with no expensive or intrusive hardware, uniqFEED’s proprietary AdApt software allows virtual content to be inserted into a live sports broadcast feed.

The company has been focusing on building an unrivaled computer vision technology team at its Zurich headquarters. This has enabled the company to accelerate the development of a pure software approach to virtual replacement advertising for a broad range of live sports (including tennis, baseball, table tennis, and ice hockey, and soon, a full-LED football solution).
 
Patinex AG is a Swiss investment company focusing on long-term participation in listed and private companies. "We are delighted to have the backing and trust of Patinex AG as our business continues to grow," CEO Roger Hall said about the investment. "To have raised the entire round from a single investor is a clear attestation to the value of uniqFEED’s technology and the positive trajectory of the company and the market."
 
The investment will allow uniqFEED to drive product enhancement and innovation and offer more value-adding features to its increasing number of clients. In early 2023, uniqFEED will launch its first full football product, which will include a dynamic LED overlay. The company continues to invest in the future of sports advertising, including OTT integration and the development of products for extended realities.

uniqFEED was voted one of the TOP 100 Swiss Startups in 2019 by a panel of 100 investors. “Being included in Venturelab’s TOP 100 Swiss Startups elevated our visibility to both investors and clients and was a wonderful endorsement of the company and our technology,” a uniqFEED spokesperson said.