Build your startup alongside industry leaders: An interview with Levent Künzi, CEO and Co-Founder of Properti

28.03.2024 12:00, Rita Longobardi

They say it takes a village to raise a child, but what about a startup? The path from a spark of an idea to a full-fledged business can feel like climbing a mountain. That's why we're launching a series asking seasoned startup founders who've charted this course before, to act as your own personal "startup whisperer." Our guest on this exciting climb today is Levent Künzi, CEO and Co-Founder of Properti. Get ready for actionable advice to help you explore the thrilling, challenging world of getting your startup off the ground.

Market research and product-market fit
How did you drive your market discovery phase?

In the market discovery phase, we concentrated on understanding customer needs through targeted networking and pilot programs offering early access to our MVP products, which generated valuable initial feedback. Maintaining focus is key to resource efficiency. We set clear objectives and continuously validate our direction with market data and customer feedback. By actively engaging with customers, integrating their feedback, and building strong relationships, we achieved product-market fit, turning users into advocates. Retrospectively, I would also say that you shouldn't overfill the MVP; instead, release it step by step and constantly try to optimize the product.

Building your team
How did you build your team? And how did you choose advisors?

When forming our team, we prioritize motivated individuals aligned with our purpose, who take ownership and positively impact us. We seek those ready to go the extra mile and share our mission. We focus on drivers, not passengers, as high performers prefer working with peers of their caliber. Select your team wisely, swiftly addressing any cultural or expectation mismatches.

Selecting the right advisors and board members is key to success. Especially as a startup, it is very important to have the right mentors by your side. We target recognized experts to provide insights and challenge conventional thinking, aiding our growth. Regular workshops with our management team ensure effective cooperation for optimal results.



Leadership and decision-making
As a founder, what leadership qualities have been essential for your company’s growth? How do you approach decision-making, especially when faced with uncertainty?

Key leadership qualities for growth: vision, adaptability, resilience, and decisiveness. In decision-making, I gather diverse opinions, evaluate options, and stay open to adjustments, navigating challenges and driving progress. Leading by example is crucial, shaping culture, building trust, and fostering a positive environment, essential for a cohesive, motivated team.

Employees need ownership and accountability to make the best possible decisions at all times. However, the handover of ownership requires them to be involved in projects and understand the company's vision. Employees must understand that their decisions contribute to the success of the business and that they must therefore always make decisions in the interests of the company, not in their interests.

Lessons learned
What is the biggest challenge of being a founder? And what is the best reward?

Founders face a major hurdle: managing time effectively amidst constant demands. Clear routines and a solid 'weekly plan' are vital. Good time management boosts productivity, staves off burnout, and demands ongoing attention. Founders must persistently drive the company forward, setting a high-performance standard. Recent challenges underscore the importance of resilience in company growth, aiding both psychological recovery from setbacks and emerging stronger.

The ultimate reward is twofold: Seeing tangible results like surpassing goals and market impact, and witnessing team growth and unity. Regular reflection and goal-setting keep us focused, while giving employees something to appreciate along the journey fosters gratitude and motivation.
 
Tools
Any tips for entrepreneurs who find themselves in the crucial founding phase?

During the founding phase, securing mentors for guidance and continuous personal growth is crucial. Additionally, focus intensively on sales strategies, as generating revenue is vital for early-stage survival and growth. It's no use if you create a perfect product but can't sell it. Accordingly, you should generate an MVP and then have it tested. Many startups fail due to a lack of sales understanding—at the end of the day, your bills need to be paid. Engage deeply with resources on sales and team building, as these areas are fundamental to navigating challenges and establishing a solid foundation for your business. And the most important: Just keep pushing!