Distinkt: the Desafía Program startup combating counterfeiting with nanotechnology

05.05.2025 12:00, Rita Longobardi

Meet Luca Venza, CEO of Distinkt. The startup introduces a patented nanoparticle-based hardware and software solution that combines dynamic, color-changing QR codes, activated by ultraviolet light, with secure blockchain integration. In May, Luca and the other nine Desafía Team members will participate in a two-week immersive business program across Zurich, Lausanne, and Bern to establish sustainable growth pathways in Switzerland's innovative ecosystem.

Luca Venza managed over EUR 200M in development funds across South Sudan, Southern Africa, and Central America. After earning his MBA in 2008, he led M&A strategy for EUR 1B+ assets at BP. He then drove LNG and CNG innovation at Gas Natural Fenosa. From 2014 to 2022, he led Technology Innovation at IESE Business School, launching accelerator programs and winning the AACSB “Innovations that Inspire” award. His startups raised EUR 82M, created 500+ jobs, and reached EUR 500M in valuation. Venza also mentors and shares his expertise via TEDx, EU programs, and startup courses.

Can you tell us who your product or solution helps, and how?
Distinkt is an innovative technology company revolutionizing the Product Authentication and Digital Product Passport (DPP) markets by introducing a patented nanoparticle-based hardware + software solution. Our flagship technology combines dynamic, color-changing QR codes, activated by ultra-violet light sources, with secure blockchain integration. This groundbreaking approach provides an unparalleled level of security, traceability, and consumer engagement, addressing critical gaps in product authentication, sustainability compliance, and supply chain transparency.

What market are you addressing and what is the potential of your startup in that market?
The global counterfeit goods issue, costing EUR 1.8 trillion annually, highlights the need for effective anti-counterfeiting solutions. Industries like pharmaceuticals, luxury goods, food & beverage, and electronics are increasingly seeking tools for traceability and sustainability. The Authentication and Brand Protection industry, worth EUR 3 billion and growing at 10% annually, has been at the forefront of this effort. Additionally, the Digital Product Passport market is set for rapid growth, driven by EU regulations requiring DPPs for all goods sold in the EU by 2026-2030, representing EUR 3.2 billion in new investment with a 24% CAGR. Distinkt is well-positioned to address both markets with a single solution.

What are your team’s key achievements to date?
• Currently closing a pre-seed round of EUR 1.2 million, which was heavily oversubscribed.
• Won two grants: NEOTEC (CDTI) and Startup Capital (ACCIO), with a combined value of EUR 425,000.
• Participated in the Berkeley SkyDeck Accelerator (Batch 17) — a 6-month program in Berkeley, CA, receiving EUR 145,000 in investment and 3 key advisors.
•Developed and validated a hardware MVP with leading high-security ink companies.

What do you expect from Desafìa, and how will it help you achieve your vision?
Visit companies currently in our commercial pipeline, including SICPA, Swiss Post, and PMI. Identify potential new customers in the pharmaceutical industry and luxury goods sectors (watches, auction houses, apparel, accessories, gourmet food and beverages, rare wines & whiskies, etc.). We are particularly interested in Trust Valley and would welcome the opportunity to meet with them and explore potential relationships with their members. I expect Desafia will assist in setting up meetings with customers and making warm introductions to maximize our time in Switzerland.

Why Switzerland represents a great opportunity for you?
Switzerland is synonymous with luxury brands and high security. We are a brand protection company focused on high-value goods. Switzerland is an ideal location for our brand positioning.