GenTwo: The Venture Leader Fintech empowering investment professionals to create unlimited, white-labeled investment solutions

07.11.2023 14:40, Rita Longobardi

Meet Philippe Naegeli, CEO of GenTwo. The Fintech startup operates globally and expands the investment universe by making all assets investable.

Name: Philippe A. Naegeli
Location: Zurich, Switzerland
Nationality: Swiss
Job title: Co-Founder & CEO
Number of employees: 90
Money raised: USD 15 Million (Series A)





Can you tell us who your product or solution helps, and how?
GenTwo gives everybody the power to create investment products based on any asset and any portfolio strategy fast and easily through our simple-to-use GenTwo PRO platform.

What market are you addressing and what is the potential of your startup in that market?
There are USD 78tn non-bankable assets out there. We help anyone make these assets bankable and investible. We call this the opportunity of #Assetization. This creates unlimited potential for our clients to create value.

How and where did you come up with the idea for your startup?
Given this limitless opportunity of #Assetization, we set out to democratize the creation of investment products. That‘s where the idea comes from.

What do you expect from the Venture Leaders Fintech roadshow, and how will it help you achieve your vision?
We want to join the roadshow to show people how pioneers are already banking on the USD 78 trillion #Assetization opportunity and how they can too.

What are your team’s key achievements to date?
Our clients have "assetized" more than USD 3bn through our platform. In total, they’ve created more than 1,200 products. This has fueled our growth and helped us create almost 100 new jobs in the past five years.

Is there a key principle or value that guides you as you build your company?
Frank Zappa once said, “Without deviations from the norm, progress is not possible”. That wraps up what guides us.

What is the most important lesson you have learned as a founder?
To allow those deviations to happen, to learn, and to progress.
 
What is your favourite productivity hack/tool and why?
My favourite productivity hack is sitting at a table with many smart, fun, and driven people. Great things happen at tables at any time of the day. For me, it’s the best social medium ever.
 
What was your dream job when you were a child?
My dream has always been to spot differences between things and then close the gaps in between.

Do you recommend a podcast you want to share with us?
My favourite podcast is our own “AssetRush Radio”. We’ve got that lined up for 2024. It’s going to be like “Joe Rogan on investment steroids.” Stay tuned.

---

ABOUT THE PROGRAM
The Venture Leaders Fintech 2023 were chosen from over 60 applications by an expert jury. The roadshow in London will accelerate their ventures’ growth and expand their international presence. Venture Leaders Fintech is organized in partnership with Swissnex, and supported by EPFL, ETH Zürich, Postfinance, and Walder Wyss.