GoPlanner: the Desafía Program startup optimizing logistics with AI-driven solutions

15.11.2024 11:00, Rita Longobardi

Meet Adrian Portillo Sanchez, Lead Software Engineer of GoPlanner. The startup helps businesses optimize route management, boost fleet productivity, and lower operational costs. In December, Adrian and the other eight Desafía Team members will participate in a two-week immersive business program across Zurich, Bern, St Gallen, and Lausanne to establish sustainable growth pathways in Switzerland's innovative ecosystem.

Name: Adrian Portillo Sanchez
Location: Cádiz
Nationality: Española
Graduated from: Universidad de Granada
Job title: Lead Software Engineer
Number of employees: 11
Money raised: 700k invoicing from Satinel System S.L, we are creating a new company for GO PLANNER

As Lead Software Engineer and co-creator of GO PLANNER, a comprehensive logistics platform, Adrian is passionate about building impactful tools for the transport industry. From an early age, he has been fascinated by understanding how things work, which led him to study Software Engineering and pursue a Master's in Data Science. He began his career as a Backend Engineer at a leading Spanish company, where he gained valuable experience but sought more opportunities to innovate. When he joined Satinel, he was entrusted with the lead role in developing GO PLANNER. This platform, built on years of expertise in transport management, enables companies to streamline operations, maximize efficiency, and improve decision-making.

Can you tell us who your product or solution helps, and how?
GO PLANNER was developed ffrom years of experience in logistics and transport, designed for companies with fleets of 50 to 300 vehicles. It simplifies data, operations, and decision-making across all devices, using advanced optimization algorithms developed with expert mathematicians. The platform optimizes routes for both international transport and last-mile deliveries, with strong predictive capabilities, driving data-driven transformation in logistics operations.

What market are you addressing and what is the potential of your startup in that market?
Our primary clients are transport companies managing their fleets, though GO PLANNER is flexible enough to support companies relying on outsourced fleets as well as non-transport businesses needing optimized delivery solutions. With sophisticated integration capabilities, we simplify logistics and provide an overarching view of operations. The demand for our platform in Spain has been promising, and we’ve garnered substantial interest from key players in the industry, a testament to the power of our platform’s unique algorithms and integration strengths. As we expand into new markets, we see considerable growth potential throughout Europe.

What are your team’s key achievements to date?
I’m immensely proud of both our product and the robust development pipeline that powers it. Through careful planning and a skilled team of developers, we’ve crafted a toolchain that significantly reduces our time-to-market, enabling us to consistently release high-quality updates and new features. Our platform has attracted the interest of major players such as Bridgestone, Telefónica, and TDI, establishing partnerships that reinforce our market positioning. Since launching, we’ve seen overwhelmingly positive feedback from customers who report that GO PLANNER has significantly improved their operational workflows, validating the difference our platform can make.

What do you expect from Desafìa, and how will it help you achieve your vision?
The Desafía Program is a bridge to introduce our platform and vision to the Swiss market, providing us with critical connections and insights that will further drive our expansion across Europe. Switzerland offers a unique ecosystem that aligns with our goals and will catalyze GO PLANNER’s growth. Through this program, we aim to secure partnerships and strategic guidance that will enhance our platform's reach and impact in new markets.

Why Switzerland represents a great opportunity for you?
GO PLANNER has always been more than a product—it’s a vision for the future of transport logistics. Switzerland offers the perfect setting for our next steps, with its thriving logistics sector and European market access. The Desafía Program brings us closer to achieving that vision, supporting our passion for continuous innovation and scaling our platform to reach more companies and drive greater efficiencies across Europe. We aim to make this expansion a major milestone in our efforts to transform logistics.