Insttantt: the Desafía Program startup offering secure, instant data sharing

22.11.2024 16:29, Rita Longobardi

Meet Andres Ramirez Sierra, Founder and CEO of Insttantt. In December, Andreas and the other eight Desafía Team members will participate in a two-week immersive business program across Zurich, Bern, St Gallen, and Lausanne to establish sustainable growth pathways in Switzerland's innovative ecosystem.

Name: Andres Ramirez Sierra
Location: Lisbon, Portugal
Nationality: Colombian & Spanish
Graduated: University of Technology Sydney
Job title: Founder & CEO of Insttantt
Employees: 30
Money raised: Fully bootstrapped


Andres Ramirez Sierra is a serial entrepreneur and product designer with a proven track record in scaling SaaS businesses. He founded Insttantt, named Colombia's #1 most innovative startup, generating USD 3.7 million in revenue, serving 15+ corporate clients, and engaging 850,000+ users. His previous venture, Banlinea, processed USD 5 billion in financial products and impacted 5 million users. Having lived in Colombia, Mexico, Australia, the USA, the UK, Spain, and Portugal, Andres brings a global market perspective. He began programming in high school and earned a degree in economics and a master's in business finance. Outside of work, he enjoys skydiving and is training as a private pilot.

Can you tell us who your product or solution helps, and how?
Insttantt streamlines processes, service applications, and data exchange, reducing delays and enhancing security. Users can access services like finance, healthcare, and utilities in real-time, while businesses reduce fraud and provide verified, frictionless services. The platform's AI-driven marketplace allows instant service requests and secure, efficient interactions. Users can centralize data, control access, verify identity, earn trustPoints, and use a personalized ID across the network. Businesses benefit by simplifying interactions with QR codes, accessing updated user data, ensuring compliance with privacy laws, reducing fraud, and improving conversion rates through quick interactions.

What market are you addressing, and what is the potential of your startup in that market?
Insttantt addresses the growing demand for secure digital services and identity verification across sectors like finance, healthcare, and government. The global digital identity market, valued at USD 30 billion in 2023, is expected to reach USD 70 billion by 2028. The SaaS market, valued at USD 186.6 billion in 2022, is projected to grow to USD 701 billion by 2030, with the BPM market growing from USD 14.7 billion in 2023 to over USD 26 billion by 2029.

What are your team’s key achievements to date?
We developed an MVP for a digital BMP that generates enough revenue to sustain operations. We won several competitive bids, even against larger firms, and were recognized as the most innovative startup in the Colombian market. Our MVP enabled instantaneous processes, prompting all existing customers to migrate to the new technology. We reduced fraud risk to nearly zero through verified identity processes and gained recognition from innovation programs such as Vodafone Power Lab, Startup Lisboa, and Tampa Bay Wave for our impact and innovation.

What do you expect from Desafía, and how will it help you achieve your vision?
Through Desafía, we aim to gain valuable insights into scaling Insttantt within international markets, especially in Europe. We are also seeking strategic guidance on refining our product offerings and expanding our network of partners. Desafía’s support will help us navigate regulatory environments, enhance our data protection standards, and connect with potential clients and investors, ultimately strengthening Insttantt’s position as a leading platform for instantaneous and secure interactions.

Why does Switzerland represent a great opportunity for you?
Switzerland represents a strategic opportunity for Insttantt due to its strong focus on data privacy, digital innovation, and financial technology. The country’s regulatory framework and forward-thinking approach to technology align with our commitment to secure data management and instant services. Additionally, Switzerland’s position as a financial hub offers access to potential partners and clients, allowing us to showcase Insttantt as a trusted solution for secure, real-time interactions.